FORMA TECH

Forma is virtual try-on web plug in and app. You can try on any outfit whether just for fun or before buying on e-commerce. This helps consumers make purchasing decisions, therefore decreasing emissions created from shipping.

Project: Redesign Forma's website along with launch of app redesign. Site needs to have a minimalistic style, using mainly black and white. Needs to cater to B2B and B2C for web plug in and app, respectively.
Initial sketches:

original website design

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